Bazam Terms and Conditions

Effective Date: 30 July, 2026

Welcome to Bazam, an AI content marketing platform provided by 10 Kinds of People Ltd ("We," "Us," "Our"). Please read these Terms and Conditions ("Main Terms") carefully before using the Bazam website and services (collectively, the "Service"). By accessing or using the Service, you ("User," "You," "Your") agree to be bound by these Main Terms. If You do not agree with any part of these Main Terms, You must not use the Service.

1. Definitions

1.1 "AI" or "Artificial Intelligence" means computer systems and software that can perform tasks that typically require human intelligence, including but not limited to generating text, images, audio, video, data visualizations, and other digital content, as well as analyzing data, making recommendations, and optimizing content distribution.

1.2 "Affiliate Program" means the program described in Section 19 of these Main Terms, which allows individuals or entities to earn commissions by referring new users to Our Service.

1.3 "Affiliate Terms" means the Bazam Affiliate Program Terms and Conditions that supplement these Main Terms for participants in the Affiliate Program.

1.4 "Bazam" means the AI content marketing platform provided by 10 Kinds of People Ltd, including the website, applications, and all associated services.

1.5 "Content" means any text, images, videos, audio, data, information, or other materials generated, uploaded, or processed through the Service, whether created by the AI system or provided by users as input.

1.6 "Generated Content" means any content that is created, produced, or generated by the Service using AI, whether based on User Content or not.

1.7 "Main Terms" means these Terms and Conditions, including any updates or modifications.

1.8 "Privacy Policy" means Our privacy policy document that governs how We collect, use, and process personal data.

1.9 "Published Content" means any User Content or Generated Content that is published, distributed, or displayed through third-party platforms or services using Our Service.

1.10 "Service" means the Bazam website and all services, features, and functionalities provided through the Bazam platform.

1.11 "Subscription" means the paid access to the Service under various plans offered by Us.

1.12 "User," "You," "Your" means any individual or entity that accesses or uses the Service.

1.13 "User Content" means any content, materials, data, or information that You upload, provide, or input into the Service, including but not limited to images, media files, text, or data used as input for content generation.

1.14 "We," "Us," "Our" means 10 Kinds of People Ltd, a company registered in England and Wales with company number 7750199, the provider of the Bazam platform.

2. Service Description

2.1 Bazam is an AI-powered content creation platform that assists users in generating and publishing various types of digital content, including but not limited to text, images, audio, video, and data visualizations, to various platforms, including blogs, social media accounts, and other digital channels.

2.2 The Service may be provided through different Subscription plans with varying features, content types, and usage limits.

2.3 We reserve the right to modify, suspend, or discontinue the Service or any part thereof at any time without prior notice.

3. User Responsibilities

3.1 By using the Service, You acknowledge that You are solely responsible for:

a) The Content generated using Bazam, including its accuracy, originality, and compliance with applicable laws and third-party rights.
b) Reviewing and editing any AI-generated Content before publishing or using it.
c) Regularly backing up Your data and being prepared to recover from potential catastrophic errors, including the complete deletion of remote accounts (e.g., social media accounts, websites) that We publish to on Your behalf.
d) Any direct or indirect consequences resulting from the use of the Service.
e) Ensuring You have all necessary rights, licenses, and permissions for any content, data, or materials You input into the Service.

3.2 You agree to use the Service in compliance with all applicable laws, regulations, and third-party rights.

3.3 You agree not to use the Service for any disallowed purposes, including but not limited to generating hate speech, engaging in illegal activities, harassment, abuse, spam, misleading content, copyright infringement, or infringing upon the rights of others. We reserve the right to close user accounts at Our sole discretion for such violations.

3.4 You agree not to interfere with, disrupt, or attempt to gain unauthorized access to the Service, including through hacking, reverse engineering, bypassing security, exceeding rate limits, or other means.

3.5 Prohibited Inputs

The Service is a content marketing tool. It is not designed, tested, or offered for the processing of sensitive or regulated data, and You must not input, upload, or otherwise provide to the Service:

a) Special category personal data within the meaning of the UK GDPR — including data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, and genetic data, biometric data used for identification, health data, or data concerning a person's sex life or sexual orientation — or personal data relating to criminal convictions or offences
b) Payment card numbers, bank account credentials, national insurance or social security numbers, passport or identity document numbers, or comparable financial or identity data
c) Personal data of children
d) Information subject to a duty of confidence owed to a third party, or to legal professional privilege, unless You are entitled to disclose it to Us for the purpose of receiving the Service
e) Any data whose processing would subject Us to a sector-specific regulatory regime We have not agreed in writing to accept, including data subject to HIPAA, PCI DSS, or equivalent requirements

3.6 You are responsible for limiting the personal data You provide to the Service to what is necessary for the Service to be performed, and for having a lawful basis to provide it. If You provide data in breach of Section 3.5, We may delete it without notice, We shall have no liability in respect of it, and Your indemnity under Section 8 applies.

4. Intellectual Property

4.1 The Service and all intellectual property rights therein are owned by Us or Our licensors. These Main Terms do not grant You any rights to use Our trademarks, logos, domain names, or other brand features.

4.2 Ownership and Licenses

a) You retain all ownership rights to Your User Content. By uploading or providing User Content to the Service, You grant Us a non-exclusive, worldwide, royalty-free license to store, process, copy, modify, and transmit such User Content solely as necessary to provide the Service, including publishing to third-party platforms on Your behalf. This license exists only for the duration of Your use of the Service.
b) As between You and Us, You own such rights as subsist in any Generated Content produced by the Service, subject to Section 35 (Nature of AI-Generated Content), and to the extent any such rights vest in Us on creation We assign them to You. However, by using the Service during any free trial period, You grant Us a worldwide, non-exclusive, royalty-free, sublicensable, and transferable license to use, reproduce, distribute, prepare derivative works of, display, and perform any Generated Content created during the trial period for marketing and promotional purposes. You warrant that any Generated Content used by Us under this license does not contain the personal data or confidential information of any third party, and We may decline to use, or cease using, any Generated Content at Our discretion. You may revoke this license at any time by written notice, following which We will cease any new use within a commercially reasonable period (We may retain copies in materials already distributed and in Our archival records).
c) For any images, media files, or other User Content You provide for publication alongside Generated Content, You grant Us a non-exclusive, worldwide, royalty-free license to store, process, modify, and transmit such content as necessary to publish and display it on the designated third-party platforms. You represent and warrant that You have all necessary rights, licenses, and permissions to grant Us this license for any User Content You provide.

4.3 Third-Party Rights

a) You are solely responsible for ensuring that Your User Content and Your use of Generated Content does not infringe any third-party rights, including intellectual property rights.
b) We reserve the right to refuse to process or publish any User Content or Generated Content that We reasonably believe may infringe third-party rights or violate applicable laws.

5. Statutory Rights and Consumer Protection

5.1 If You are a consumer located in the United Kingdom or European Union:

a) Nothing in these Main Terms affects Your statutory rights under applicable consumer protection laws, including the Consumer Rights Act 2015 and the Consumer Contracts Regulations 2013.
b) You have the right to receive services that are performed with reasonable care and skill.
c) You have the right to cancel Your Subscription within 14 days of purchase without giving any reason, unless You have expressly requested We begin providing the Service within this period.
d) Any limitations of liability or warranty disclaimers in these Main Terms do not affect Your statutory rights regarding satisfactory quality, fitness for purpose, or accuracy of description.

5.2 Provisions That Apply Only to Business Users

a) Certain provisions of these Main Terms allocate risk in a way that is appropriate between businesses but that would not be fair or enforceable against a consumer. Accordingly, the following provisions apply only where You are not a consumer, meaning where You use the Service wholly or mainly for purposes relating to Your trade, business, craft, or profession: Section 7.7 (Notification Period and Claims), Sections 11.6.2 to 11.6.6 (refund waivers, time limits, and chargeback provisions), Section 12.3 (Class Action Waiver), and the non-reliance paragraph in Section 16 (Entire Agreement).
b) Where any other provision of these Main Terms would, if applied to You as a consumer, restrict Your statutory rights, that provision applies to You only to the extent that it does not do so.
c) Nothing in Section 16 (Entire Agreement) or Section 28 (Feature Availability and Implementation) limits any right or remedy You may have in respect of a misleading or unfair commercial practice under the Digital Markets, Competition and Consumers Act 2024, the Consumer Protection from Unfair Trading Regulations 2008, or any successor legislation.

5.3 Where a provision applies only to business users under Section 5.2, and You are a consumer, the corresponding position is governed by the general law and by Your statutory rights rather than by that provision.

6. Disclaimer of Warranties

6.1 The Service is provided "as is" and "as available" without warranties of any kind, whether express or implied. We disclaim all warranties, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

6.2 We do not warrant that the Service will be uninterrupted, error-free, timely, secure, or free from harmful components. We are not responsible for any Content generated using the Service, including its accuracy, reliability, or appropriateness.

6.3 We specifically disclaim any warranty regarding the accuracy, completeness, or reliability of Generated Content. You acknowledge that AI may produce Generated Content containing errors or inaccuracies or be otherwise unsuitable for Your use and that it is solely Your responsibility to review Generated Content prior to Your use.

7. Limitation of Liability

7.1 Nothing in these Main Terms excludes or limits Our liability for:

a) Death or personal injury caused by Our negligence
b) Fraud or fraudulent misrepresentation
c) Any liability that cannot be excluded or limited under applicable law

7.2 Subject to section 7.1, to the fullest extent permitted by law, We shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits, revenues, data, use, goodwill, or other intangible losses resulting from:

a) Your access to or use of, or inability to access or use, the Service.
b) Any Content generated using the Service.
c) Unauthorized access, use, or alteration of Your Content.
d) Service interruptions, technical issues, errors in Content generation or publishing, or actions of third-party platforms.
e) Errors, inaccuracies, or omissions in any documentation, instructions, or resources provided in connection with the Service.
f) Any actions, decisions, or consequences arising from Your use of or reliance on any Content generated by the Service, including but not limited to business, financial, or personal decisions made based on such Content.

7.3 In no event shall Our total liability for all claims relating to the Service exceed the greater of:

(a) the amount paid by You, if any, for accessing the Service during the twelve (12) months immediately preceding the event giving rise to the claim; or
(b) one hundred pounds sterling (£100).

7.4 Content Publishing Errors and Third-Party Platforms

a) Notwithstanding the User's responsibility to review and edit Content before publishing as specified in Section 3.1(b), You acknowledge that technical errors, system malfunctions, or other unforeseen circumstances may occasionally result in Content being published in ways that differ from Your intentions or approvals.
b) Without limiting the provisions in Sections 7.1-7.3, You expressly acknowledge and agree that We shall not be liable for any damages arising from or related to:
- i) Content that is accidentally, erroneously, or unintentionally published through the Service to any third-party platform;
- ii) Publication of Content that allegedly harms Your brand, reputation, or business interests;
- iii) Publication timing errors, duplicate publications, or failures to publish;
- iv) Content published to incorrect platforms or accounts.
c) You expressly waive any claims against Us related to Content published through the Service that You allege was published without proper approval or in a manner inconsistent with Your intended publication parameters, regardless of whether such publication resulted from user error, system error, or other technical malfunction.
d) You acknowledge that third-party platforms may change their APIs, terms of service, or functionality at any time without notice to Us, which may affect Our ability to publish Content on Your behalf according to Your specifications. We shall not be liable for any publishing errors, failures, or limitations resulting from changes made by third-party platforms to their systems, APIs, or terms of service.

7.5 Force Majeure

a) We shall not be liable for any failure or delay in performing Our obligations under these Main Terms resulting from events outside Our reasonable control, including but not limited to acts of God, natural disasters, pandemics, epidemics, war, terrorism, riots, civil unrest, government actions, labor disputes, power failures, computer or telecommunications failures, denial of service attacks, or other network or infrastructure issues.
b) If affected by such an event, We will be excused from performance for the duration of the event and for a reasonable recovery period thereafter.

7.6 Consequential Damages and Lost Opportunities

a) Under no circumstances shall We be liable for any loss of business opportunity, loss of reputation, loss of anticipated savings, depletion of goodwill, or any other form of pure economic loss, whether or not such losses were foreseeable by You or Us at the time of entering into these Main Terms.
b) You acknowledge that any business decisions made based on Content generated or published through the Service are made at Your sole discretion and risk, and We shall not be liable for any negative business outcomes or lost opportunities resulting from such decisions.

7.7 Notification Period and Claims

a) You must notify Us in writing of any claim You intend to bring against Us within thirty (30) days of the event giving rise to such claim. Such notice must include a detailed description of the claim, the alleged damages, and all relevant supporting documentation. Failure to provide such notice within the specified timeframe shall permanently bar any claim related to that event.
b) Before commencing any legal proceedings, You agree to participate in good faith mediation through a mutually agreed mediator or, if no agreement can be reached, through a mediator appointed by the Centre for Effective Dispute Resolution (CEDR).
c) Any legal proceeding arising out of or relating to these Main Terms or the Service must be commenced within one (1) year after the cause of action accrues. Otherwise, such cause of action is permanently barred.
d) You acknowledge that the procedures set forth in this Section 7.7 are conditions precedent to any legal action and failure to comply strictly with these procedures shall constitute a complete defense to any claim.

7.8 API and Integration Limitations

a) We make no guarantees regarding the continued availability, functionality, or compatibility of any third-party APIs, integrations, or platforms that the Service connects with.
b) We shall not be liable for any loss of data, functionality, or service resulting from changes, restrictions, or discontinuation of third-party APIs, platforms, or services beyond Our control.
c) You acknowledge that integrations with third-party services are provided "as is" and may be modified or discontinued at any time, with or without notice.

7.9 Allocation of Risk

a) You acknowledge that the limitations of liability set forth in this Section 7 reflect a reasonable allocation of risk between You and Us and form an essential basis of the bargain between the parties.
b) The Service would not be provided without such limitations, and You agree that the limitations and exclusions of liability, disclaimers, and exclusive remedies specified herein will survive even if found to have failed in their essential purpose.

8. Indemnification

You agree to defend, indemnify, and hold Us, Our affiliates, officers, directors, employees, agents, and insurers harmless from and against any claims, liabilities, damages, losses, and expenses, including reasonable attorneys' fees and costs of defense (whether or not litigation is commenced), arising out of or in any way connected with:

a) Your use of the Service;
b) Your Content, including but not limited to any third-party claims of intellectual property infringement, defamation, or privacy violations;
c) Your violation of these Main Terms;
d) Your interaction with any third-party platforms or services through the Service;
e) Any actions taken by third parties based on Content You have generated or published using the Service;
f) Your failure to comply with any third-party platform's terms of service or policies;
g) Any regulatory fines, penalties, or compliance costs arising from Your use of the Service or publication of Your Content.

This indemnification obligation shall survive termination of these Main Terms and applies regardless of the legal theory upon which any claim is based.

9. Language and Communication

All communications, notices, and Content relating to the Service and these Main Terms must be in English, including customer support and disputes.

10. Termination

10.1 Termination for Cause. We may terminate or suspend Your access to the Service immediately and without prior notice if We reasonably believe that You have violated these Main Terms, that Your use of the Service creates a legal, security, or reputational risk, that You have failed to pay amounts due, or where We are required to do so by law or by a third-party platform.

10.2 Termination for Convenience. Where We terminate Your access for any reason other than those set out in Section 10.1, or where We discontinue the Service or a Subscription plan You are on, We will give You at least thirty (30) days' notice by email to the address associated with Your account, and We will refund the unused portion of any fees You have prepaid for the period after termination takes effect.

10.3 Upon termination, Your right to use the Service will immediately cease.

10.4 Survival

The following sections shall survive any termination or expiration of these Main Terms: Section 4 (Intellectual Property), Section 6 (Disclaimer of Warranties), Section 7 (Limitation of Liability), Section 8 (Indemnification), Section 12 (Dispute Resolution), Section 13 (Governing Law and Jurisdiction), Section 33 (No Guarantee of Results), Section 35 (Nature of AI-Generated Content), and Section 39 (General Provisions).

10.5 Refunds Upon Termination

10.5.1 Except where Section 10.2 (Termination for Convenience) applies, if We terminate Your account under Section 10.1, or if You close Your account or cancel Your Subscription, You will not be entitled to any refund of fees already paid, even if access ends before the end of Your current billing period.

10.5.2 Subject to Your statutory rights as a consumer and to Section 10.2, You acknowledge and agree that in case of termination under Section 10.1 or at Your request, no full or partial refund will be issued for the remainder of any prepaid subscription period.

10.5.3 Except as required by applicable consumer protection laws, and subject to Section 10.2, You expressly waive any right to seek reimbursement, compensation, damages, or other monetary recovery related to early termination of the Service.

10.6 Your Data After Termination

a) For thirty (30) days following termination or expiration of Your Subscription, We will retain Your User Content and Generated Content and, on written request, provide You with a reasonable means of exporting it. We may decline to do so where Your account was terminated under Section 10.1 for unlawful conduct or where retention would itself be unlawful.
b) After that period, We may permanently delete Your User Content and Generated Content, and You should not rely on Us as a system of record. This is without prejudice to Your responsibility under Section 3.1(c) to maintain Your own backups.
c) We may retain data for longer where required for legal, regulatory, tax, accounting, security, or dispute-resolution purposes, and We may retain anonymised or aggregated data indefinitely. Retention is otherwise governed by Our Privacy Policy.
d) Content already published to third-party platforms is not affected by deletion from Our systems, and We have no ability to remove it on Your behalf after termination.

11. Subscription and Payment

11.1 Access to the Service requires an active Subscription, though We may offer free trials from time to time at Our discretion.

11.2 Subscription features, limitations, and pricing will be specified at the time of purchase.

11.3 You may cancel Your Subscription at any time through Your account settings. Cancellation will take effect at the end of Your current billing period, and You will continue to have access to the Service until then. No refunds will be provided for partial billing periods.

11.4 For free trials:

a) We may require payment information to be provided before beginning a free trial
b) Upon expiration of the free trial period, Your Subscription will automatically convert to a paid Subscription unless cancelled before the trial ends
c) We reserve the right to modify or withdraw free trial offers at any time
d) Eligibility for free trials is at Our sole discretion

11.5 We reserve the right to:

a) Change Subscription features and pricing. A change to the price You pay for an existing Subscription will take effect at Your next renewal and only after We have given You at least thirty (30) days' notice by email. If You do not accept the new price, You may cancel before it takes effect and Your Subscription will end at the close of Your current billing period
b) Introduce new Subscription plans or remove existing ones
c) Modify usage limits and restrictions. A reduction to the monthly credit allowance stated for Your plan at the time You purchased it will take effect at Your next renewal, and only after at least thirty (30) days' notice by email. Changes to the rate at which particular features consume credits, and to fair-use, anti-abuse, and rate limits, are governed by Section 11.7 and may be made at any time
d) Modify the duration, availability, and terms of any free trial offers

11.6 Refund Policy and Limitations

11.6.1 Subject to your statutory rights as described in Section 5.1, no refunds will be provided for the Service except in extremely limited circumstances and solely at Our absolute discretion.

11.6.2 Except as required by applicable consumer protection laws, Customer expressly waives any right to receive a refund for any reason whatsoever, including but not limited to dissatisfaction with the Service, technical issues, or errors in content generation or publishing.

11.6.3 Any request for refund consideration must be submitted in writing within seven (7) days of the charge date. Requests submitted after this period will be automatically denied.

11.6.4 All refund requests must be submitted through Our designated support channel. Requests made through other means, including but not limited to chargebacks, payment disputes, or third-party payment processors, constitute a breach of these Terms.

11.6.5 Initiating a chargeback or payment dispute instead of contacting Our support team constitutes a material breach of these Terms. We reserve the right to terminate Your account immediately and pursue all legal remedies for unauthorized chargebacks, including recovery of Our costs in defending such disputes.

11.6.6 In the exceptional case where a refund is granted at Our sole discretion, such refund shall be limited to the most recent monthly payment only, regardless of subscription length or total amount paid.

11.6.7 By subscribing to the Service, You acknowledge and agree that You have reviewed this refund policy and are entering into a binding agreement with full awareness that payments are non-refundable, except where guaranteed by applicable statutory consumer rights.

11.6.8 Nothing in this Refund Policy shall affect Your statutory rights as a consumer, including:

a) For consumers in the UK or EU, the right to cancel Your Subscription within 14 days of purchase without giving any reason (the "cooling-off period"). However, by accessing and using the Service, You expressly request that We begin providing the Service immediately, and You acknowledge and agree that You will lose Your right to cancel under the cooling-off period once You have accessed or used any part of the Service
b) Rights related to services not performed with reasonable care and skill
c) Any other statutory rights that cannot be excluded or limited under applicable consumer protection laws

11.7 Usage Credits and Allocations:

a) Each Subscription tier includes an allocation of usage credits that refreshes at the start of each billing period
b) Unused credits from Your regular allocation do not roll over and expire at the end of each billing period, regardless of Your billing plan. Additional credits purchased separately from Your Subscription remain valid until used
c) What a credit is. A credit is a unit of account We use to meter Your consumption of the Service's AI functionality. It is a measure of consumption, not of output. It does not correspond to a fixed quantity of Content, posts, images, or any other deliverable, and it does not entitle You to any particular number of them
d) How consumption is calculated. The number of credits consumed by any action is determined by Us. Our calculation reflects the underlying computational and third-party model costs We incur together with a margin. Both the underlying costs and the margin We apply are variable, are set at Our sole discretion, and may be changed by Us at any time and without prior notice. Nothing in these Main Terms obliges Us to charge at cost, to disclose Our costs or margin, or to pass on any reduction in Our costs
e) What consumes credits. Credits are consumed by all AI-powered activity, including generating, regenerating, and revising text, images, and other Content; AI suggestions and editing tools; analysis, research, and planning steps; and interactions with AI agents or assistants. In particular, You acknowledge and agree that:
- i) Activity that produces no Content still consumes credits. An extended question-and-answer session with an AI agent will consume credits even if no post, article, or other deliverable results from it
- ii) Intermediate steps consume credits. A single action You initiate may involve several separate AI calls, each of which is charged
- iii) Work that fails or is discarded consumes credits. Credits are charged when an AI call is made. They are not refunded or restored where a job subsequently fails, where output is withheld or altered by a content filter, or where You reject, regenerate, or choose not to use what was produced
f) Guidance is indicative. Any guidance We publish about what a credit typically produces — for example that one credit is roughly equivalent to one post — is illustrative only, describes typical rather than guaranteed output, and is not a representation or commitment as to the volume of Content You will obtain. Actual consumption depends on the features You use, the length and complexity of Your requests, the number of variants and revisions You generate, and the models in use at the time
g) Changes. We may change the AI models, providers, prompts, and implementation used by the Service at any time in accordance with Section 35.3. Such changes may increase or decrease the credits consumed by a given action, and We are under no obligation to maintain any particular level of credit efficiency. We may also modify the credit allocation included in any Subscription tier, the rate at which credits are consumed by any feature, and the terms governing additional credit purchases. A reduction to the credit allowance stated for Your plan when You purchased it takes effect in accordance with Section 11.5(c); every other change under this paragraph may take effect immediately and without notice
h) No cash value. Credits have no cash value. They are not a currency, stored value, or deposit, cannot be exchanged, transferred, or redeemed for cash, and are not refundable except as expressly provided in these Main Terms or as required by law

11.8 Payment Disputes and Fraud Prevention

11.8.1 To protect against fraudulent activity and excessive refund requests, We maintain the right to:

a) Implement verification procedures for accounts exhibiting suspicious payment patterns
b) Temporarily or permanently ban users who exhibit a pattern of payment disputes, chargebacks, or refund requests
c) Share information about fraudulent payment activities with fraud prevention databases, payment processors, and relevant authorities in accordance with applicable law
d) Require additional verification or payment information before processing refund requests
e) Implement a waiting period of up to ninety (90) days before processing any discretionary refund to verify legitimacy of the request and absence of fraudulent patterns
f) Deny service to users with a history of payment disputes, chargebacks, or excessive refund requests

11.8.2 You acknowledge that any attempt to circumvent payment systems, obtain unauthorized refunds, or engage in patterns of subscription abuse may result in immediate account termination, forfeiture of all purchased services, and potential legal action.

11.9 Automatic Renewal

a) Subscriptions renew automatically at the end of each billing period (monthly or annual, as selected at purchase) at the then-current price for Your plan, and We will charge the payment method on file, until You cancel.
b) You may cancel at any time through Your account settings, without contacting Us and without giving a reason. Cancellation takes effect at the end of Your current billing period and You retain access until then.
c) For annual Subscriptions, and where otherwise required by applicable law, We will send You a reminder by email before the Subscription renews, setting out the renewal date, the amount payable, and how to cancel.
d) Where applicable consumer subscription legislation confers rights in addition to those described in this Section 11.9 — including any right to a cooling-off period on renewal or to specified pre-contract or reminder information — those rights apply and prevail over this Section to the extent of any inconsistency.

11.10 Payment Failure

a) If a payment fails, We may retry the charge, and We will notify You by email at the address associated with Your account.
b) If payment remains outstanding, We may suspend Your access to the Service, including the publication of scheduled Content, after giving You reasonable notice and an opportunity to update Your payment details. Suspension for non-payment does not entitle You to any extension of Your billing period or to compensation for Content that was not published during suspension.
c) We may terminate an account that remains unpaid for thirty (30) days following suspension, and Section 10.6 (Your Data After Termination) will then apply.

11.11 Taxes

a) All prices are stated exclusive of value added tax ("VAT") and any other sales, use, or similar taxes unless expressly stated otherwise. Where We are required to charge VAT or any equivalent tax, it will be added to Your invoice at the applicable rate and payable by You.
b) You are responsible for providing accurate billing, place-of-supply, and (where applicable) VAT registration information, and for any liability arising from information that is inaccurate or out of date.
c) All amounts payable by You are payable in full without any deduction or withholding. If You are required by law to make any deduction or withholding, You will pay Us such additional amount as ensures We receive the amount We would have received had no deduction or withholding been required.

12. Dispute Resolution

12.1 Informal Resolution. If a dispute arises between You and Us, We strongly encourage You to first contact Us directly to seek a resolution. We are committed to addressing valid concerns reasonably and fairly.

12.2 Jurisdiction. If the dispute cannot be resolved through informal negotiations, You and We agree that the courts of England and Wales shall have exclusive jurisdiction to resolve any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with these Main Terms or the Service.

12.3 Class Action Waiver. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW:

a) YOU AND WE AGREE TO BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, OR REPRESENTATIVE PROCEEDING.
b) Unless both You and We agree otherwise, the court may not consolidate more than one person's claims.

12.4 Consumer Rights. If You are a consumer under UK or EU law, this Section 12 does not limit any statutory rights You may have to bring proceedings in Your local courts where mandatory law so requires.

13. Governing Law and Jurisdiction

These Main Terms shall be governed by and construed in accordance with the laws of England and Wales. Any dispute arising out of or in connection with these Main Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

14. Changes to the Terms

14.1 We reserve the right to modify these Main Terms at any time, for reasons including changes to the Service, to third-party platforms We integrate with, to Our costs, or to applicable law.

14.2 Where a change is material and adverse to You — for example a change that reduces the Service materially, increases what You pay, or restricts Your rights or remedies — We will give You at least thirty (30) days' notice by email to the address associated with Your account before it takes effect. If You do not accept the change, You may cancel Your Subscription before it takes effect, and We will refund the unused portion of any fees You have prepaid for the period after cancellation.

14.3 Any other change, including a clarification, a correction, or a change required by law with immediate effect, takes effect on posting of the revised Main Terms on the Bazam website.

14.4 We will update the Effective Date at the top of these Main Terms whenever they change. Your continued use of the Service after a change takes effect constitutes Your acceptance of it.

15. Severability

If any provision of these Main Terms is found to be unenforceable or invalid under any applicable law, such provision shall be modified to the minimum extent necessary to make it enforceable and valid, and the remaining provisions will remain in effect.

16. Entire Agreement

These Main Terms, including any documents incorporated by reference, constitute the entire agreement between You and Us regarding the Service and supersede all prior and contemporaneous agreements, proposals, or representations, written or oral, concerning its subject matter. Specifically, for any User who previously participated in Our beta program, these Main Terms shall supersede and replace in their entirety any Beta Program Agreement or similar pre-release agreement upon Your acceptance hereof.

You acknowledge that You have not relied on, and shall have no remedy in respect of, any representation, statement, or other matter (whether made negligently or innocently) relating to the Service that is not expressly set out in these Main Terms, including any such representation on Our website, in marketing materials, or in pre-contractual discussions. Nothing in this Section shall exclude or limit liability for fraudulent misrepresentation.

17. Assignment and Transfer

17.1 We may assign, transfer, or otherwise dispose of Our rights and obligations under these Main Terms, in whole or in part, at any time without notice, including but not limited to:

a) In connection with a merger, acquisition, corporate reorganization, or sale of all or substantially all of Our assets
b) To a subsidiary, parent, or affiliate company
c) To an entity that acquires the rights to provide the Service

17.2 You may not assign or transfer Your rights under these Main Terms without Our prior written consent.

17.3 Any attempted transfer or assignment in violation of this section shall be null and void.

17.4 Subject to the foregoing, these Main Terms will bind and inure to the benefit of the parties, their successors and permitted assigns.

18. Privacy and Data Protection

Your use of the Service is governed by Our Privacy Policy. The Privacy Policy is incorporated into these Main Terms by reference and explains how We collect, use, and protect Your personal data in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using the Service, You acknowledge that You have read and understood Our Privacy Policy and consent to the processing of Your personal data as described therein.

19. Affiliate Program

19.1 We may offer an Affiliate Program that allows individuals or entities to earn commissions by referring new users to Our Service.

19.2 Participation in the Affiliate Program is subject to the Affiliate Terms, which supplement these Main Terms. By registering for or participating in Our Affiliate Program, you agree to be bound by both these Main Terms and the Affiliate Terms.

19.3 In the event of any conflict between these Main Terms and the Affiliate Terms regarding the Affiliate Program, the Affiliate Terms shall prevail. For all other matters, including but not limited to assignment, transfer, company sale, or reorganization, these Main Terms shall govern.

19.4 These Main Terms do not grant You any rights to participate in the Affiliate Program. All specific rights, obligations, and restrictions related to the Affiliate Program are defined in the Affiliate Terms available at Affiliate Program Terms and Conditions.

19.5 We reserve the right to modify, suspend, or terminate the Affiliate Program at any time with or without notice to Affiliates.

20. Compliance with Platform Policies

20.1 You agree to comply with the terms of service, community guidelines, and policies of all third-party platforms that the Service publishes to on Your behalf.

20.2 You acknowledge that:

a) Each platform has its own rules regarding acceptable content and behavior
b) Violations of platform policies may result in content removal, account suspension, or permanent bans by the third-party platform
c) We have no control over third-party platforms' enforcement of their policies

20.3 We reserve the right to:

a) Modify Our publishing process to maintain compliance with platform policy changes
b) Refuse to publish content that We reasonably believe may violate platform policies
c) Discontinue support for any platform that changes its API or policies in a way that prevents reasonable integration

20.4 You agree to indemnify and hold Us harmless from any claims, damages, or liabilities arising from Your violation of any third-party platform's terms or policies.

21. Service Availability

21.1 We will use commercially reasonable efforts to make the Service available.

21.2 You acknowledge and agree that:

a) The Service may be subject to temporary downtime for maintenance, updates, or other technical reasons
b) We may need to perform maintenance at any time, with or without prior notice
c) Occasional disruptions in Service are inevitable despite Our best efforts
d) We make no guarantees regarding specific uptime percentages or availability metrics

21.3 This section does not create any additional liability beyond the limitations set forth in Section 7 (Limitation of Liability), and We expressly disclaim any liability for damages, losses, or inconvenience resulting from Service unavailability.

22. Rate Limiting and Fair Usage

22.1 To ensure optimal performance for all users, We impose usage limits on the Service, which may include:

a) Maximum number of content generation requests per day, hour, or minute
b) Maximum number of scheduled posts per account
c) Maximum file size and storage limits
d) Maximum number of connected platforms or accounts

22.2 Specific usage limits are determined by Your Subscription plan.

22.3 We reserve the right to:

a) Temporarily throttle or limit Your usage if it exceeds reasonable limits or negatively impacts other users
b) Suspend accounts that employ automated methods to circumvent rate limits

22.4 You agree not to attempt to circumvent any usage limitations through multiple accounts, automated systems, or other means.

22.5 Except as expressly permitted under Section 36 (API, Integrations, and AI Agent Access), You agree not to:

a) Use any automated system, bot, scraper, crawler, spider, or other automated means to access or use the Service
b) Attempt to reverse engineer, decompile, disassemble, or otherwise discover the source code of the Service
c) Probe, scan, or test the vulnerability of the Service or any network connected to the Service
d) Bypass or circumvent measures employed to prevent or limit access to the Service
e) Take any action that imposes an unreasonable or disproportionately large load on our infrastructure
f) Interfere with or disrupt the integrity or performance of the Service

23. Content Moderation and Review

23.1 We reserve the right to:

a) Moderate, review, or filter User Content prior to processing it with Our AI systems
b) Review and moderate Generated Content prior to publication
c) Reject any content that violates these Main Terms or that We believe may be harmful, illegal, or inappropriate
d) Implement automated content filtering systems to detect prohibited content

23.2 Our moderation processes may include:

a) Automated scanning for prohibited content types
b) Manual review by Our staff or authorized contractors
c) Delay in processing or publication while content is being reviewed

23.3 You acknowledge that Our moderation systems are imperfect, and We do not guarantee that all prohibited content will be detected.

23.4 We are not obligated to review all User Content or Generated Content, and the absence of moderation does not constitute approval or endorsement of any content.

24. Service Interruptions and Publication Control

24.1 We reserve the right to:

a) Temporarily pause, delay, or cancel scheduled publications at any time
b) Modify, reschedule, or remove content from publishing queues
c) Take immediate action to stop, delay, or cancel publications for any reason at Our sole discretion

24.2 We may need to interrupt the Service or halt publications for various reasons, including but not limited to:

a) Technical issues, maintenance, or updates
b) System errors or failures
c) Legal requirements or requests
d) Content policy violations
e) Security concerns

24.3 You acknowledge that interruptions in the Service and publishing capabilities are a normal part of the operation of a digital platform, and We shall not be liable for any damages, losses, or consequences resulting from such interruptions or publishing decisions.

25. Representations and Warranties from Users

25.1 You represent and warrant that:

a) You have full authority to grant Us access to any third-party platforms or accounts for publishing content on Your behalf
b) You have all necessary rights, licenses, and permissions for any content You provide to the Service
c) Your use of the Service complies with all applicable laws and regulations
d) You have the legal capacity to enter into these Main Terms and to use the Service
e) Any information You provide to Us is accurate, complete, and current

25.2 You further warrant that:

a) Your use of the Service will comply with each third-party platform's terms of service
b) You will not use the Service to distribute content that infringes third-party rights
c) You will not use the Service for any unlawful, fraudulent, or deceptive purposes
d) You will not provide Us with access to any third-party accounts without proper authorization
e) You will notify Us promptly if You lose access to or control of any third-party account connected to the Service

25.3 You acknowledge that breach of these representations and warranties may result in termination of Your account, legal liability to third parties, and indemnification obligations to Us.

26. Beta Features Disclaimer

26.1 We may offer beta, preview, or experimental features that are still under development and not yet ready for general release.

26.2 Beta features:

a) Are provided "as is" without any warranties, express or implied
b) May be changed, modified, or discontinued at any time without notice
c) May contain bugs, errors, or other defects
d) May not operate at the same performance level as stable features
e) May not have the same level of customer support availability

26.3 Your use of beta features is at Your own risk, and all limitations of liability in these Main Terms apply with full force to beta features.

26.4 We may collect additional usage data from beta features for development purposes, as described in Our Privacy Policy.

27. Account Security Responsibilities

27.1 You are responsible for:

a) Maintaining the confidentiality of Your account credentials
b) Ensuring that Your account password is strong and not shared with others
c) Securing access to any devices used to access the Service
d) All activities that occur under Your account

27.2 You agree to:

a) Notify Us immediately of any unauthorized access to Your account
b) Ensure that You log out of Your account at the end of each session
c) Update Your password periodically and whenever You suspect it may have been compromised
d) Not allow multiple individuals to use the same account unless explicitly permitted by Your Subscription plan

27.3 We reserve the right to:

a) Lock accounts with suspicious activity
b) Require additional verification when unusual login patterns are detected
c) Implement additional security measures as needed

27.4 We will never ask for Your password via email, chat, or phone. You should report any such requests as they are likely fraudulent.

28. Feature Availability and Implementation

28.1 The Service may contain features and functionalities that are partially implemented, under development, or subject to limitations not expressly stated in feature descriptions or marketing materials.

28.2 You acknowledge and agree that:

a) Any descriptions, statements, pricing, or claims made in marketing materials, on the website, in documentation, or in other communications are provided for general informational purposes, represent intended functionality or offerings, and do not constitute contractual promises, warranties, or guarantees. In the event of any conflict or discrepancy between such materials and these Main Terms or Your specific Subscription agreement, these Main Terms and Your Subscription agreement shall prevail
b) The specific functionality, performance, and availability of any feature may vary and is provided solely on an "as available" basis
c) We may release features with limited functionality initially and expand capabilities over time at Our sole discretion
d) We make no representations or warranties about the completeness, reliability, availability, or timeliness of any specific feature or functionality
e) Your Subscription provides access to the Service as it exists at any given time, including any limitations or partial implementations of features

28.3 You further acknowledge that:

a) We may label certain features as "beta," "preview," "experimental," or with similar designations, but the absence of such labels does not constitute a warranty that a feature is complete or fully implemented
b) We may modify, limit, restrict, or expand the functionality of any feature at any time without prior notice
c) We are not liable for any damages, losses, or consequences resulting from limitations, restrictions, or changes to any feature or functionality
d) We reserve the right to determine the pace, priority, and scope of feature development at Our sole discretion

28.4 By using the Service, You accept the features and functionalities as they are implemented at the time of use, with all faults and limitations that may exist.

29. Third-Party Platform Integrations

29.1 Connected Platforms Generally

29.1.1 The Service publishes to a range of third-party platforms, which currently include Facebook, Instagram, LinkedIn, TikTok, and self-hosted or WordPress websites, and which may change at any time. This Section 29.1 applies to every platform You connect. Section 29.2 sets out additional terms specific to LinkedIn.

29.1.2 Authorization for Publishing. When You connect a platform account or website to the Service:

a) You expressly authorize Us to publish Content on Your behalf to that platform based solely on Your instructions and scheduling, whether given through the Service's interface or through the API, MCP connector, or an AI agent acting under Section 36
b) You acknowledge that We publish Content only when You (or a person or agent You have authorized under Section 37) request or schedule such publication
c) You maintain control over what Content is published and when, subject to the limitations and disclaimers regarding publishing errors, technical issues, and service interruptions in Sections 7.4 (Content Publishing Errors and Third-Party Platforms), 21 (Service Availability), and 24 (Service Interruptions and Publication Control)
d) You understand that the connection requires Us to store and maintain an authentication token issued by that platform, and that We hold and use it only as necessary to provide the functionality You have requested
e) You may revoke a connection at any time through the Service settings or directly through the platform, and You acknowledge that revocation will cause scheduled publications to that platform to fail

29.1.3 Platform Rules and Eligibility. You represent and warrant that You hold, or are authorized by the account holder to grant, all rights necessary to connect each account, and that Your use of each platform through the Service complies with that platform's terms, developer policies, and content rules. Certain platforms impose additional obligations on published content, including content-provenance, disclosure, or commercial-content labelling requirements; where the Service offers controls for these, You are responsible for setting them correctly, and where it does not, You remain responsible for compliance.

29.1.4 Platform Changes. Each platform controls its own APIs, rate limits, eligibility criteria, review processes, and content policies, and may change or withdraw them without notice to Us. We do not guarantee continued support for any platform, and Sections 7.8 (API and Integration Limitations) and 20 (Compliance with Platform Policies) apply to every connected platform.

29.2 LinkedIn Integration

29.2.1 Authorization for Publishing

In addition to Section 29.1, when You connect Your LinkedIn account to the Service:

a) You expressly authorize Us to publish content on Your behalf to LinkedIn based solely on Your explicit instructions and scheduling
b) You acknowledge that We only publish content when You specifically request or schedule such publication through the Service
c) You maintain full control over what content is published and when it is published, subject to the limitations and disclaimers regarding potential publishing errors, technical issues, and service interruptions as described in Sections 7.4 (Content Publishing Errors and Third-Party Platforms), 21 (Service Availability), and 24 (Service Interruptions and Publication Control)
d) You understand that this connection requires Us to maintain an authentication token provided by LinkedIn, but We do not store Your LinkedIn Profile Data

29.2.2 Connection Process

a) The connection to Your LinkedIn account is established through LinkedIn's official OAuth authentication process
b) You may revoke this connection at any time either through the Service settings or directly through LinkedIn's account settings
c) We will only maintain the minimal access necessary to fulfill the publishing functionality You have requested

29.2.3 Compliance with LinkedIn Terms

a) You acknowledge that content published to LinkedIn through the Service must comply with LinkedIn's Terms of Service, Privacy Policy, Professional Community Policies, and any other applicable LinkedIn policies
b) You remain solely responsible for ensuring that all content published through the Service to LinkedIn complies with such policies
c) You understand that LinkedIn may, at its sole discretion, remove content, limit distribution, or take other actions regarding content that violates their policies, regardless of whether it was published through the Service
d) We do not review or guarantee that content generated or published through the Service will comply with LinkedIn's specific content policies

29.2.4 Service Limitations

a) The LinkedIn publishing functionality depends on LinkedIn's API and may be affected by changes to LinkedIn's platform, terms, or technical specifications
b) We do not guarantee uninterrupted availability of the LinkedIn publishing functionality, as further detailed in Section 21 (Service Availability)
c) We may modify or discontinue the LinkedIn integration feature if required by changes to LinkedIn's platform or policies
d) You acknowledge that publishing errors, delays, or failures may occasionally occur due to technical issues with LinkedIn's platform that are beyond Our control, as specified in Section 7.4 (Content Publishing Errors and Third-Party Platforms) and Section 24 (Service Interruptions and Publication Control)
e) You expressly waive any claims against Us related to Content published to LinkedIn through the Service that You allege was published without proper approval or in a manner inconsistent with Your intended publication parameters, regardless of whether such publication resulted from user error, system error, or other technical malfunction, as detailed in Section 7.4(c)

30. Confidentiality

30.1 Definition. "Confidential Information" means all non-public information disclosed by one party ("Disclosing Party") to the other ("Receiving Party"), whether orally or in writing, that is designated as confidential or that reasonably should be understood to be confidential given the nature of the information and the circumstances of disclosure. Your Confidential Information includes Your User Content; Our Confidential Information includes the non-public aspects of the Service, its underlying technology, and its pricing. Confidential Information does not include any information that:

a) is or becomes generally known to the public without breach of any obligation owed to the Disclosing Party,
b) was known to the Receiving Party prior to its disclosure by the Disclosing Party without breach of any obligation owed to the Disclosing Party,
c) is received from a third party without breach of any obligation owed to the Disclosing Party, or
d) was independently developed by the Receiving Party.

30.2 Protection. The Receiving Party will use the same degree of care that it uses to protect the confidentiality of its own like-kind information (but not less than reasonable care) to:

a) not use any Confidential Information of the Disclosing Party for any purpose outside the scope of these Main Terms, and
b) except as otherwise authorized by the Disclosing Party in writing, limit access to Confidential Information of the Disclosing Party to those of its and its affiliates' employees and contractors who need that access for purposes consistent with these Main Terms and who have signed confidentiality agreements with the Receiving Party containing protections no less protective than those herein.

30.3 Compelled Disclosure. The Receiving Party may disclose Confidential Information of the Disclosing Party to the extent compelled by law to do so, provided the Receiving Party gives the Disclosing Party prior notice of the compelled disclosure (to the extent legally permitted) and reasonable assistance, at the Disclosing Party's cost, if the Disclosing Party wishes to contest the disclosure.

31. Publicity and Use of Marks

You grant Us a non-exclusive, worldwide, royalty-free license to use Your name, logos, and trademarks (collectively, "Your Marks") solely to identify You as a customer in Our marketing and promotional materials, including on Our website, in customer lists, in press releases, and in other marketing collateral. We will use Your Marks in accordance with any brand guidelines You provide to Us in writing. You may withdraw this license at any time by written notice to Us via the contact method specified in these Main Terms, and We will cease any new use of Your Marks within a commercially reasonable period; We may continue to use Your Marks in materials already published or distributed and in Our archival records.

32. Feedback

We welcome feedback, comments, and suggestions for improvements to the Service ("Feedback"). You can submit Feedback by contacting Us or through designated areas of the Service. You acknowledge and agree that any Feedback You submit is not confidential or proprietary to You and that We are free to use such Feedback on an unrestricted basis without any obligation or compensation to You. You hereby grant Us a non-exclusive, worldwide, royalty-free, irrevocable, sub-licensable, perpetual license to use, commercialize, and incorporate into the Service any Feedback or suggestions You provide.

33. No Guarantee of Results

33.1 The Service is a tool for producing and distributing content. It is not a guarantee of any commercial or marketing outcome.

33.2 We do not warrant, guarantee, or represent that Your use of the Service will result in, and We shall have no liability in respect of:

a) Any level of search engine ranking, indexing, visibility, or organic traffic
b) Any level of reach, impressions, engagement, followers, subscribers, or algorithmic distribution on any platform
c) Any number or quality of leads, enquiries, conversions, sales, revenue, or return on investment
d) Any improvement in brand awareness, reputation, or audience growth
e) Any particular outcome within any particular timeframe

33.3 You acknowledge that content marketing results depend on numerous factors outside Our control, including Your market, offering, pricing, audience, competitors, the editorial and ranking algorithms of third-party platforms and search engines (which change frequently and without notice), and Your own decisions about what to publish.

33.4 Any figures, benchmarks, case studies, testimonials, or examples of results shown on Our website or in Our marketing materials are illustrative only. They describe outcomes achieved in particular circumstances, are not typical, and are not a representation or promise of the results You will achieve. Section 28 (Feature Availability and Implementation) and Section 16 (Entire Agreement) apply to such materials.

33.5 Nothing in this Section 33 excludes Our obligation to perform the Service with reasonable care and skill, or affects Your statutory rights as a consumer.

34. No Professional Advice

34.1 Generated Content is produced by an automated system and does not constitute legal, financial, tax, accounting, medical, employment, regulatory, or other professional advice, and must not be relied upon as such.

34.2 Where Generated Content concerns a regulated subject matter — including but not limited to health claims, financial promotions, investment or credit products, employment matters, prize draws and promotions, or advertising directed at children — You are solely responsible for ensuring that the Content complies with all applicable laws, regulations, and industry codes (including, in the United Kingdom, the CAP and BCAP Codes and any applicable FCA or MHRA requirements) before You publish it.

34.3 You should obtain advice from a suitably qualified professional before acting on, or publishing, Generated Content that concerns any matter of this kind.

35. Nature of AI-Generated Content

35.1 Non-Uniqueness. Generated Content is produced by statistical models that serve many users. Identical or similar prompts, inputs, or instructions — whether from You or from other users — may produce identical or substantially similar output. We do not warrant that any Generated Content is unique, novel, or original, and We do not undertake to check whether it resembles content produced for any other user or content already published elsewhere.

35.2 Intellectual Property Status. You acknowledge that the legal status of material generated by artificial intelligence is unsettled and varies between jurisdictions, and that some or all Generated Content may attract limited copyright protection or none at all. Section 4.2(b) allocates as between You and Us such rights as do subsist; it is not a representation that any particular right subsists, that You will be able to register or enforce it, or that the Generated Content does not infringe the rights of any third party. You remain responsible under Section 4.3 for checking that Your use of Generated Content does not infringe third-party rights.

35.3 Third-Party Model Providers. The Service is built on artificial intelligence models operated by third-party providers. Your User Content and instructions are transmitted to and processed by those providers in order to generate Content. Their availability, pricing, capabilities, output quality, and safety filtering are outside Our control and may change or be withdrawn at any time, and We may change the models or providers We use without notice. Details of how personal data is handled in this process are set out in Our Privacy Policy.

35.4 Filtering and Refusals. Third-party models may refuse to generate, or may alter, content on the basis of their own safety policies, including in cases where the request is legitimate. We are not liable for such refusals or alterations.

35.5 Detection and Platform Treatment. We make no representation that Generated Content will, or will not, be identified as AI-generated by any detection tool, platform, search engine, publisher, or other party, or that it will be accepted, ranked, distributed, or retained by any of them. Some platforms and search engines restrict or de-prioritise automated content, and their policies may change at any time.

35.6 Disclosure and Labelling Obligations. Where any law, regulation, platform policy, or industry code requires content generated or manipulated by artificial intelligence to be labelled, disclosed, or marked as such — including obligations of this kind arising under the EU Artificial Intelligence Act and any equivalent or successor requirements — You are the party responsible for complying. Where the Service provides a means of applying such a label or disclosure, You are responsible for using it; where it does not, You remain responsible for making the disclosure by other means. You will indemnify Us in accordance with Section 8 for any claim arising from a failure to do so.

35.7 Review Before Publication. Nothing in this Section 35 displaces Your obligation under Section 3.1(b) to review and edit Generated Content before publishing or otherwise using it.

36. API, Integrations, and AI Agent Access

36.1 We may make available an application programming interface ("API"), Model Context Protocol ("MCP") endpoints, connectors, and other programmatic means of accessing the Service (together, "Programmatic Access"), including access that enables a third-party AI assistant or autonomous agent to operate Your account on Your behalf ("Agent Access").

36.2 Permitted Use. Subject to these Main Terms, We grant You a non-exclusive, non-transferable, revocable right to use Programmatic Access for Your own use of the Service. To the extent You use Programmatic Access as permitted and documented by Us, Section 22.5(a) (prohibition on automated access) does not apply to You. All other restrictions in Section 22, including usage limits and the prohibitions on circumventing them, continue to apply.

36.3 Credentials. API keys, tokens, and other credentials issued to You are confidential and are to be treated as account credentials under Section 27. You are responsible for keeping them secure, for restricting them to the systems and people who need them, and for notifying Us immediately if one is disclosed or compromised. We may rotate, suspend, or revoke any credential at any time where We reasonably believe it has been compromised, is being used in breach of these Main Terms, or is placing an unreasonable load on the Service.

36.4 Responsibility for Agent Actions. You are responsible for every action taken through Programmatic Access using Your credentials, including actions initiated by an AI assistant or autonomous agent, and whether or not You reviewed, anticipated, or intended the action. This includes the creation, scheduling, modification, approval, deletion and publication of Content. You acknowledge that:

a) An AI agent may act without a human reviewing each step, and may act in ways You did not foresee
b) Content created or published by an agent is Content for which You are responsible under Section 3.1, and the disclaimers and waivers in Sections 6, 7.4, 33, 34, and 35 apply to it in full
c) It is Your responsibility to decide what permissions to grant an agent, to configure any available approval or review controls, and to monitor what it does
d) Connecting a third-party AI assistant to Your account is subject to that assistant provider's own terms, over which We have no control

36.5 Availability and Change. Programmatic Access is provided on an "as available" basis. We may change, deprecate, version, rate-limit, or discontinue any endpoint, connector, or method of access at any time. Where a change would materially break an existing documented integration, We will use reasonable efforts to give advance notice, but We do not guarantee backward compatibility, and Section 7.8 (API and Integration Limitations) applies.

36.6 Restrictions. You must not use Programmatic Access to build or operate a service that substantially replicates or competes with the Service, to resell access to the Service except as expressly agreed with Us in writing, to extract Our prompts, model configuration, or other non-public aspects of the Service, or to train a machine learning model on the Service's outputs for those purposes.

37. Authorized Users, Teams, and Client Access

37.1 Authorized Users. Your account may permit more than one individual to access the Service, subject to the number of seats included in Your Subscription plan. "Authorized User" means any individual You permit to access the Service through Your account, including Your employees, contractors, agency staff, and any client of Yours to whom You grant a role.

37.2 Seats. Each Authorized User who logs in consumes a seat. You must not permit multiple individuals to share a single set of login credentials in order to avoid seat limits. We may charge for, or restrict access above, the seat allowance of Your plan.

37.3 Responsibility. You are responsible for Your Authorized Users' use of the Service as if it were Your own, including their compliance with these Main Terms, and for promptly removing access for any individual who should no longer have it. Acts and omissions of an Authorized User are treated as Your acts and omissions for the purposes of these Main Terms, including Sections 3 (User Responsibilities), 8 (Indemnification), and 25 (Representations and Warranties from Users).

37.4 Agencies and Clients. Where You use the Service to produce or publish Content for a third party (a "Client"), You do so as principal and not as Our agent. We have no contractual relationship with Your Client. You represent and warrant that:

a) You have the authority to act for the Client in respect of the Content and channels concerned
b) You have obtained all consents and rights necessary for Us to process the Client's content, brand materials, and any personal data You provide
c) Your agreement with the Client is consistent with these Main Terms, and does not commit Us to any obligation, service level, or outcome
d) You will not represent to any Client that We guarantee any result, having regard to Section 33

37.5 Review Links and Invited Third Parties. The Service may allow You to invite a person who does not hold an account — for example to review and approve Content through a link, or to connect a channel or platform account to Your project through an authorization request. You acknowledge and agree that:

a) It is Your responsibility to send such links only to the intended recipient, and to keep them confidential; anyone holding a link may be able to act on it
b) Any person who uses such a link is bound by these Main Terms in respect of that use, and by using it agrees to them
c) Where a person connects a platform account through such a request, the resulting connection is held within Your account and You are responsible for its use, and that person's authority to grant it is a matter between You and them
d) We may expire, revoke, or rate-limit such links at any time

37.6 Indemnity. Your indemnity under Section 8 extends to claims brought by, or arising out of Your relationship with, any Authorized User, Client, or invited third party.

38. Managed Services

38.1 We may offer, separately from the Service, an optional service in which Our personnel create, schedule, or publish Content within Your account on Your instructions ("Managed Services").

38.2 Managed Services are provided subject to these Main Terms, together with any separate written order, statement of work, or scope agreed between us, which will prevail in the event of conflict on matters it expressly covers.

38.3 Unless a separate written agreement provides otherwise:

a) We will perform Managed Services with reasonable care and skill
b) Content produced through Managed Services remains Content for which You retain editorial responsibility and final approval, and Sections 33 (No Guarantee of Results), 34 (No Professional Advice), and 35 (Nature of AI-Generated Content) apply to it in full
c) Where You have configured approval controls, We will publish through them; where You have not, You are taken to have approved publication in accordance with the scope agreed
d) Managed Services do not include, and We do not accept, responsibility for Your compliance with the regulatory or platform obligations described in Sections 20, 29.1.3, and 34.2
e) The limitations of liability in Section 7 apply to Managed Services, save that fees paid for Managed Services in the preceding twelve months count towards the cap in Section 7.3

38.4 Term, Termination, and Fees

a) Managed Services run for the minimum term (if any) stated in the applicable order or statement of work, and continue after it on a rolling basis until terminated under this Section.
b) Either party may terminate Managed Services on thirty (30) days' written notice, save that notice given by You may not take effect before the end of any minimum term. Fees for the whole of the minimum term remain payable whether or not You continue to use the Managed Services for its duration.
c) We may terminate Managed Services immediately, and without the notice in paragraph (b), where We would be entitled to terminate Your access under Section 10.1, where You fail to pay any amount due, or where You fail to provide the information, approvals, materials, or access We reasonably require in order to perform them.
d) Where We terminate Managed Services on notice under paragraph (b) for reasons other than those in paragraph (c), We will refund the portion of any prepaid Managed Services fees that relates to services not yet performed as at the date termination takes effect.
e) Where Managed Services end for any other reason — including termination by You, termination by Us under paragraph (c), or expiry — fees already paid are non-refundable, and any unpaid fees for the remainder of the minimum term fall due immediately.
f) Where We are prevented from performing Managed Services, or Our performance is delayed, because You have not provided something required under paragraph (c), the fees remain payable in full and We are not required to make up the affected work.
g) Termination of Managed Services does not terminate Your Subscription. Termination or expiry of Your Subscription terminates Managed Services automatically, and paragraph (e) then applies.
h) Nothing in this Section 38.4 affects Your statutory rights as a consumer, including any right to cancel within a statutory cooling-off period.

39. General Provisions

39.1 No Third-Party Rights. A person who is not a party to these Main Terms has no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any of its terms, save that Our affiliates, officers, directors, employees, agents, and insurers may enforce Section 8 (Indemnification). The parties may vary or rescind these Main Terms without the consent of any such person.

39.2 Notices.

a) We may give You notice by email to the address associated with Your account, by a message within the Service, or by posting to the Bazam website where these Main Terms so provide. It is Your responsibility to keep Your email address current, and a notice sent to the address on file is treated as received.
b) You may give Us notice through Our contact form or at the address in Section 40, and it is treated as received on the next business day following delivery.
c) This Section does not apply to the service of court proceedings or other documents in legal action.

39.3 No Waiver. No failure or delay by either party in exercising a right or remedy under these Main Terms constitutes a waiver of that or any other right or remedy, and no single or partial exercise prevents any further exercise. A waiver is effective only if given in writing.

39.4 No Partnership or Agency. Nothing in these Main Terms creates a partnership, joint venture, employment, franchise, or agency relationship between the parties, and neither party has authority to bind the other.

39.5 Headings. Section headings are for convenience only and do not affect the interpretation of these Main Terms.

39.6 Interpretation. Any phrase introduced by "including", "in particular", or similar expression is illustrative and does not limit the words preceding it.

40. Contact Us

If You have any questions about these Main Terms, please contact Us through Our contact form.

Our corporate information is as follows:

Company Name: 10 Kinds of People Ltd
Registered Address: 10 Kinds of People Ltd, 128 City Road, London, EC1V 2NX
Company Number: 7750199
Registered in: England and Wales

By using the Bazam Service, You acknowledge that You have read, understood, and agree to be bound by these Main Terms.